LampPost

I had the exciting opportunity to collaborate with a startup called LampPost, focused on revolutionizing music discovery. Their vision was to create a cutting-edge music application inspired by the grassroots approach of bands putting flyers on utility poles. LampPost aimed to provide users with a unique platform to explore and connect with local artists and upcoming shows.

Core Tools

Photoshop
Adobe XD
Wireframes of core pages

Project Goal

LampPost’s ambitious goal was to transform their idea into a fully functional prototype within a tight timeframe of just two weeks. The primary objective was to create a demonstrable product that showcased the concept’s potential and captivated the attention of stakeholders and potential investors.

My Role

Within the given timeframe, I developed digital wireframes, designed user interfaces and experiences, and built interactive prototypes.

Target Audience

LampPost’s target audience comprised individuals between the ages of 16 and 24, both male and female, who had a passion for live music experiences. These were individuals who actively sought out local shows and preferred a more organic approach to discovering new artists. They typically avoided large concerts (intimate shows) and were willing to pay between $10 and $15 per ticket for live music events.

Improved LoFi version
Hi-Fi interface design with copy and graphics

Research

To create an impactful and user-centric design, I embarked on a comprehensive research journey. This involved conducting surveys to gather insights from potential users and immersing myself in the local music scene by attending shows and exploring various venues. This research allowed me to gain a deeper understanding of LampPost’s target audience and identify key differentiators from competitors.

A new band poster appears
Swipe to ignore
Add to your LampPost feed

Key Challenges

Designing LampPost presented its unique set of challenges. The most significant hurdle was taking full ownership of the entire project, managing every aspect from ideation to execution, all while adhering to a demanding timeline. Additionally, effectively communicating with nontechnical stakeholders within the limited timeframe posed an additional challenge.

Prototype testing and animations
Wireframes -> near final

Outcome

The result was a robust prototype that was inspirational for additional stakeholders who could comprehend the concept. Despite the timeline, I enjoyed being under the gun and being able to release a solid product.

I continued consulting for the startup and suggested a pivot for their service that I hope is working out for them.

Personas

Emily Thompson​

Music Enthusiast

Emily is a 21-year-old college student with a passion for live music. She enjoys exploring her local music scene, attending concerts, and discovering new artists. Emily appreciates the raw energy and authenticity of live performances and actively seeks out opportunities to support local talent.

Goals

  • Discover new and emerging artists in her area.
  • Find upcoming live music events that align with her musical preferences.
  • Connect with like-minded music enthusiasts and engage in conversations about her favorite artists.

Challenges

  • Limited awareness of local artists and events happening in her area.
  • Difficulty finding a platform that focuses on smaller-scale shows and emerging talent.
  • Time constraints in discovering and planning for upcoming concerts and events.